Graphic Designer

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JOB DESCRIPTION:

Position Category: Regular Full-Time, Exempt

REPORTS TO: Director of Property Marketing and Leasing

SUMMARY:

Position Summary: Develop and maintain company and property branding and design for marketing efforts and communication pieces. This position provides creative solutions that support all corporate and site level design needs and is responsible for concept development, design, and production of print and online materials. The person filling this role will be knowledgeable of on-going and upcoming trends in print, on-line and other marketing mediums.

ESSENTIAL DUTIES AND RESPONSIBILITIES (OTHER DUTIES MAY BE ASSIGNED):

General Job Duties:

Work with existing templates to resize, update copy, change pictures and adjust layout
Balance tight deadlines with great design
Project management skills and ability to prioritize projects
Basic copywriting and editing knowledge
Conceptualize, brainstorm and create new design campaigns that are eye catching while maintaining the brand
Create templates for new marketing pieces requested from the corporate or property level
Perform basic pre-print duties (creating print ready/hi-res PDFs)
Review, verify and analyze messages and technical specs
Adhere to existing style manuals, publication guidelines and university branding specifications
Monitor current trends (design and non-design) and concepts as it relates to the college-age market
Enjoy working in a collaborative team environment

Complete Creative Requests for properties by requested deadlines
Work with properties to follow up on upcoming deadlines
Working with properties to finalize content for requested artwork

Well versed in design communication and possess strong conceptual skills
Provide concepts and implementation of design on materials for Servitas properties and internal corporate departments that align with marketing strategies and adhere to branding guidelines
Critical thinking that uses logic and reasoning to identify the strengths and weaknesses or alternative solutions, conclusions or approaches to design problems.
Coordination and execution of creative and production process
Excellent graphic design and layout skills with emphasis on color space balance and content flow
Work with properties on branded social media content to ensure the integrity of each’s properties brand remains intact through training and guidance

Creative Design:

Responsible for the creative concept, design, and production of marketing materials, website ux/ui, digital advertisements, event collateral, email templates, social media content, and all support material as needed
Generate engaging layouts and designs used to promote each property
Create user experiences that engage target audiences and drive them to specific calls to action
Ensure consistent adherence to the sites brand guidelines for all marketing materials
Provide and maintain updated information regarding marketing collateral, photography, and videos
Work collaboratively with Director of Property Marketing to create results-generating interactive experiences
Drive the design process, from initial project conception, to visualization, to end product delivery
Stay current with recent trends in design and digital marketing
Bring brand positioning to life through websites, landing pages, email campaigns, online advertising, video, infographics, applications and more
Execute print production processes as well as coordinate distribution, ensuring all materials and communications are timely, accurate, and effective
Select photography to be used in assigned projects as well as changing out imagery
Review and adjust art assets to maintain a high standard of aesthetic quality
Experience with Brand development and creation

Vendor Relations:

Work with photographers to ensure composition, colors, and subject matter meet the requirements of the project and brand standards
Visual oversight of creative product from inception through completion to help ensure a high level of quality and integrity of concept
Proactively explore and recommend various vendors

Follow up with vendors for any outstanding, pending, or reoccurring efforts and ensure we are on schedule (print, promotional, etc)

Promotional Items:

Research current trends to assure promotional products are competitive in the market
Work with various vendors assuring the best price and quality are achieved
Ordering samples of each promo piece to maintain brand quality
Checking competitor sites and negotiating price per unit if needed
Working with each site in determining the best promotional piece for their audience

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/:

Bachelor’s of Graphic Design required. Experience in student or multifamily housing a plus.

Communication:

Communicate, facilitate, and collaborate with diverse audiences, ranging from students, parents, and professional networks to property administration and University staff.

Computer :

To perform this job successfully, an individual should have knowledge of Email, Internet, Outlook, and Microsoft Office applications. Highly proficient with Adobe Creative Suite with focus on InDesign. E-mail and web design or videography experience a plus.

Language Ability:

Ability to read, write, collaborate, analyze, and interpret general business policies and manuals, safety procedures, or governmental regulations. Ability to write reports and general business correspondence. Ability to effectively present information and respond to common inquiries or complaints from staff and vendors. A visionary, detail-oriented, and highly collaborative work style is crucial.

Math Ability:

Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals.

Reasoning Ability:

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to deal with abstract and concrete variables. Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Proactive, evidence based, solution focused, innovative, flexible, adaptable, open to change.

Work Environment:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Physical Demands:

The physical demands here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand, walk and stoop, kneel, crouch, or crawl. The employee must regularly lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

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