Market Demand Research

market research icon

Thorough Research for National Student Housing

Servitas approaches each project with thorough market research, whether that be for trends in national student housing, or localized research. We have a long history of evaluating trends and conducting national student housing research that informs our higher education partners’ process for evaluating specific needs and student desires for their housing. We assess a project’s technology needs and ensure the development will offer residents the best and latest resources to meet their academic and living needs. For nearly 20 years, Servitas has conducted resident satisfaction surveys, ensuring everything — the building, its amenities, its programming, and more — meet students’ demands and wishes.

paper icon

Feasibility Studies for National Student Housing

We help colleges and universities determine the feasibility, costs, configurations, and future national student housing demand. We provide circumspect analysis, insight, plans, and solutions deeply rooted in practical, real-world experience. We base market analyses and feasibility studies on an integral research method that accounts for all facets of campus life.

target icon

Programs & Plans

We conduct the student survey and review the university’s academic programs, strategic plans, capital improvement plans, and facilities master plan to gain a better understanding of current and future space utilization, capacities, and expansion goals.

enrollment icon

Enrollment & Economics

Determining the underlying factors that attract students to a university, influence their decision to attend an institute of higher learning, and seek campus housing are critical research criteria. Servitas reviews enrollment history, trends, projections, tuition, fees, living expenses, and student aid. We consider how the current macroeconomic climate influences enrollment and on-campus living decisions. By conduct a review of current university housing we compare it to occupancy trends and future enrollment projections. We survey numerous student groups to understand desires and price sensitivity to living off or on-campus. For nearly 20 years, Servitas has conducted resident satisfaction surveys, ensuring everything — the building, its amenities, its programming, and more — meet students’ demands and wishes.

tools icon

Conditions & Costs

The nature of off-campus housing market and the condition of existing on-campus housing factor in the decision to add additional student-focused housing. To aid in this decision, we performs a full evaluation of comparable, local, off-campus housing. Our analysis includes a full list of properties that house students, a table of the unit types and configurations available at those properties, their occupancy levels, and corresponding rents. We also review parking conditions, availability and proximity to existing housing facilities, and determine the scope of required additional parking if new housing is added to campus.